Ibstock opens the doors to innovation with I-Studio launch

More than 100 architects, specifiers and construction industry influencers came together in London last month for the launch of Ibstock PLC’s brand-new showroom.

The I-Studio, based in Farringdon, is set to serve as a hub of innovation, ingenuity and inspiration for the UK’s burgeoning architectural sector.

Welcoming guests to the studio, Joe Hudson, CEO, introduced the company’s new senior leadership team and shared his vision for the business’ future. Attendees also heard from a number of keynote speakers, including prominent social entrepreneur, Lord Andrew Mawson OBE.

Taking to the lectern at the studio, Lord Mawson shared his insights into the positive impact architecture can have on communities, and guided listeners through his role in the regeneration of Stratford following the 2012 Olympic Games. Other prominent speakers included Alexis Harrison, an associate at Arup, who explored the significant opportunities The I-Studio represents for the UK’s architectural community.

Speaking at the event, Joe Hudson commented:

“If Ibstock is at the heart of building, then The I-Studio sits at the very forefront of architectural innovation and inspiration. As the UK’s leading manufacturer of clay bricks and concrete building projects, Ibstock is uniquely positioned to understand the needs of architects, specifiers and builders – an understanding which first led to The I-Studio.

“This showroom represents a golden opportunity for UK designers and specifiers, and demonstrates our commitment to helping them continue to innovate, push the boundaries of design and create the buildings of tomorrow, today.”

New product selector

Alongside a chance to see the studio first hand, attendees were also invited to trial Ibstock’s unique product selector, which enables architects to select from any of the products showcased in the studio and display how it would look in a finished build.

The function is backed by Ibstock’s experienced design team, who can provide insight into the best products to meet the individual requirements of each project.

Joe concluded:

“Now that the I-Studio is officially opened, we welcome professionals from across the architectural and specification industry to visit the showroom and see first-hand how it could benefit their next project. We’re looking forward to fostering new relationships via the studio, and also further strengthening our offering for existing clients.”

To book your next meeting at The I-Studio, get in touch at: theistudio@ibstock.co.uk.

Watch the video highlights from the day: